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DeutschVAMFIBO50’s Rise: Trading and Branding in Harmony
About VAMFIBO50
VAMFIBO50 is a France-based online trading platform, offering a comprehensive suite of trading tools and resources for both novice and experienced traders.
Client
Country
France
Year
2023
Challenges and goals:
The most significant challenge was instilling a sense of trust in users, given the sensitive nature of the online trading sector. Alongside this, the goals included a complete revamp of the website’s UI/UX, improvements in on-page SEO, establishing a distinct brand identity, and ensuring seamless web development.
Our Solution
Impact & Results:
Our multi-faceted approach succeeded in creating a user-friendly, trustworthy platform with improved search engine visibility and a strengthened brand identity.
Color Palette
Colour is as important as symbols, it is key to creating identity and makes the brand unique. For Vamfibo50 we had to work with an existing palette, but modernise the colours a bit to give it more strength and life. The orange is closer to salmon, and the black is not black, but a very dark blue that matches perfectly.
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The reasons why
As we said before, the work started with a brand redesign, creating a clean, professional and powerful identity, summarising the concept with a semantic resource. From there, we worked on strengthening the identity in each element, making the elements and sections of the website our own to create something very personal and user-friendly at the same time.
