Prague ebook: Unveiling the City’s Secrets

About the client

Prague.org wanted to expand their revenue by selling an ebook about Prague.

Client

Prague.org

Country

Worldwide

Year

2023

Challenges and goals:

They faced the challenge of integrating Woocommerce into their website and creating a user-friendly product presentation that would encourage people to buy the ebook.

Solution

Conducted competition study and keyword analysis

Validated content length and structure

Executed copywriting and design enhancements

Developed Woocommerce integration

Established and integrated affiliate links

Enhanced Woocommerce design

Crafted and designed the product page

Implemented floating popup for ebook promotion

Managed Instagram posts and stories for promotion

Impact & Results:

In short, the targeted digital marketing approach was successful in promoting the Prague ebook. The various marketing strategies used contributed to the success of the campaign.


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