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DeutschPOINT S – web4you: Pioneering Design Innovation in Automotive Retail
About Point S
POINT S is an international brand offering expertise in the tyre and car maintenance service business.
Client
POINT S – web4you
Country
France
Year
2021 / 2022
Challenges and goals:
The project had ambitious goals: to create an innovative and dynamic design for POINT S’ new application in a record time. With the clock ticking, we set out to create 80 mockups, both mobile and desktop versions, within just a few months.
Our Solution
Impact & Results:
Our rapid, yet meticulous, approach enabled us to deliver 80 mockups that pushed the boundaries of what was considered possible in automotive web design.
Color Palette
Colour is as important as symbols, it is key to creating identity and makes the brand unique. For the website we worked with the corporate palette, making use of colour as another resource to differentiate sections, CTAs and content boxes.
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The reasons why
As mentioned before, the challenge was the number of screens and the short time to complete them, but anything is possible. In this project we enhanced the brand identity by working in detail on each section, ensuring not only that the design is uniform and attractive, but also that it meets the demands of the user experience.
