POINT S – web4you: Pioneering Design Innovation in Automotive Retail

About Point S

POINT S is an international brand offering expertise in the tyre and car maintenance service business.

Client

POINT S – web4you

Country

France

Year

2021 / 2022

Challenges and goals:

The project had ambitious goals: to create an innovative and dynamic design for POINT S’ new application in a record time. With the clock ticking, we set out to create 80 mockups, both mobile and desktop versions, within just a few months.

Our Solution

UX/UI Design

Employing user-centric principles to deliver a design that not only looked good but also maximized user engagement.

Wireframing

Laid down the architectural backbone of the site, ensuring an optimal user journey through strategic wireframing.

Design Consulting

Provided expert advice and insights to guarantee the design met all technical and aesthetic requirements.

Impact & Results:

Our rapid, yet meticulous, approach enabled us to deliver 80 mockups that pushed the boundaries of what was considered possible in automotive web design.

Color Palette

Colour is as important as symbols, it is key to creating identity and makes the brand unique. For the website we worked with the corporate palette, making use of colour as another resource to differentiate sections, CTAs and content boxes.

The reasons why

As mentioned before, the challenge was the number of screens and the short time to complete them, but anything is possible. In this project we enhanced the brand identity by working in detail on each section, ensuring not only that the design is uniform and attractive, but also that it meets the demands of the user experience.


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