FILMUSTRY: Crafting a Visual Narrative for a Leading Video Production Agency

“The Team of All-In Factory has really creative ideas, a great feeling for design and lots of technical skills regarding analysis and SEO. Thank you very much.”

Eduard Schamber | CEO & Founder – Filmustry

Client

Country

Switzerland

Year

2023

About the client

FILMUSTRY isn’t just any video production agency; it specializes in industrial video content that propels companies into the forefront of their respective industries. Our objective was to reimagine their online identity, making it as dynamic and impactful as the content they produce.

Challenges and goals:

FILMUSTRY sought to elevate its digital footprint through a revamped website, improved search engine rankings, and a more cohesive brand identity. The challenge was to design an online space as compelling and impactful as their video content.

Solution

Complete UI/UX website redesign

We gave the website a modern, user-focused makeover.

Brand identity

Revitalized their existing brand elements to align with the modernized user experience.

Performance-focused development and optimization

Ensured the website runs smoothly and efficiently.

SEO Guidance

Conducted a thorough keyword research for all landing pages and provided guidance on on-page SEO elements like H1, H2, and H3 tags as well as meta tags.

Impact & Results:

Our tailor-made solutions delivered substantial improvements. Not only did we enhance user engagement through a sleek and intuitive design, but we also propelled FILMUSTRY to higher search engine rankings. The reimagined brand identity further sets them apart from the competition, amplifying their presence in the industrial video production market.

Color Palete

Color is as important as symbols, it is key to create identity and makes the brand unique. For Filmustry we combined dark and bright colors in an intriguing palette.

The reason why

As we mentioned, for Filmustry we worked from the construction of their new identity to the SEO of their brand new website. This global overview allowed us to think from scratch about the concept to be conveyed, the colour palette, the style and how each element would be used and when. For the logo we first worked on the naming, creating a unique brand that both communicates the industry and services provided. The symbol is a fusion of the global play icon with the letter F, achieving not only a clear concept but also a strong, dynamic and communicating brand.


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