Elevating Electronics with BACKMARKET: A Multilingual Journey

About the client

BACKMARKET is a dynamic leader in the refurbished electronics market, offering a wide array of high-quality products. They are dedicated to delivering superior electronics while promoting sustainability and affordability.



Spain / Germany / UK


From 2021

Challenges and goals:

We were tasked with increasing Backmarket’s online presence in English, German, and Spanish markets. We did this by creating specific positioning strategies, analyzing the competition, and aligning with industry trends. We also created engaging content for product pages and blogs. Our goal was to reach a wider audience, build brand awareness, and establish Backmarket as a leader in the refurbished electronics market.


Content creation and localization in English, German, and Spanish.

Development of positioning strategy for Spanish, German, and English markets

Competitive SERP analysis

Industry trend analysis

Creation of product page content

Creation of blog content

Impact & Results:

Our efforts were successful. Backmarket’s online presence grew in English, German, and Spanish markets. Strategic positioning built trust, improved search rankings brought more traffic and brand exposure. Adapting to trends kept Backmarket innovative. Engaging pages and blogs fostered trust. This collaboration significantly boosted engagement, reaffirming Backmarket’s leadership in refurbished electronics.

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