Elevating Electronics with BACKMARKET: A Multilingual Journey

About Backmarket

BACKMARKET is a pioneering leader in the refurbished electronics market, providing high-quality, sustainable, and affordable options.

Client

Backmarket

Country

Spain / Germany / UK

Year

From 2021

Challenges and goals:

We aimed to increase Backmarket’s online presence across English, German, and Spanish-speaking markets. The challenge involved implementing specific positioning strategies, performing competitive SERP analysis, and aligning with industry trends. We also committed to creating content that could engage users and build trust.

Our Solution

Keywords Research

Conducted extensive research on relevant keywords in English, German, and Spanish to create a foundation for SEO strategies.

SEO Copywriting - Products

Crafted SEO-optimized product pages in three languages, targeting the identified keywords.

Competitive SERP analysis

Analyzed search engine results pages to identify competition and potential areas for improvement.

Competitive Benchmark

Kept abreast of industry trends to ensure Backmarket remains innovative and relevant.

Impact & Results:

The collaboration yielded substantial benefits. Backmarket has seen noticeable growth in its online presence across the English, German, and Spanish markets. Our strategic positioning efforts and Optimisation for search rankings resulted in increased traffic and brand awareness. This successful partnership has led to a long-term collaboration focused on maintaining Backmarket’s leadership in the refurbished electronics industry.


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