Elevating Electronics with BACKMARKET: A Multilingual Journey
About the client
BACKMARKET is a dynamic leader in the refurbished electronics market, offering a wide array of high-quality products. They are dedicated to delivering superior electronics while promoting sustainability and affordability.
Client
Country
Year
From 2021
Challenges and goals:
We were tasked with increasing Backmarket’s online presence in English, German, and Spanish markets. We did this by creating specific positioning strategies, analyzing the competition, and aligning with industry trends. We also created engaging content for product pages and blogs. Our goal was to reach a wider audience, build brand awareness, and establish Backmarket as a leader in the refurbished electronics market.