Esprit Calme: Tranquil Transformation Online

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Paul Emmanuel Renault | Founder & CEO


Esprit Calme





About Esprit Calme

Esprit Calme is a website offering yoga retreats and workshops for yoga enthusiasts.


Challenges and goals:

Our primary goal was to modernise the website to enhance user experience, boost the brand, and improve overall website functionality, making the sales funnels simpler and more intuitive. A significant challenge was maintaining excellent SEO while revamping the website.

Our solution


We modernised Esprit Calme’s branding while preserving the essence of the brand to avoid confusing current clients.

Website Revamp

We developed a more intuitive and visually appealing WordPress website, enhancing user experience while retaining the same URLs.

SEO Strategy

We preserved all current content and URLs to maintain excellent SEO positioning. The migration was handled with special care to avoid losing organic traffic and recent bookings.

Performance & Security

We strengthened security measures and enhanced the website’s mobile responsiveness.

Impact & Results:

The overhaul transformed the user experience, making the website more attractive and simplifying the reservation process. We managed to preserve strong SEO positioning, which is expected to improve further now that the website’s performance is optimised.

The reasons why

The challenge with Esprit Calme was to do a lot with a little. We proposed a small redesign of the logo to adapt it to new trends and technologies, more versatile and modern. With the renewed identity, we made specific adjustments to the website to improve the user experience through clearer CTAs, a more intuitive structure, clean and attractive styles and mega menus that enrich navigation.

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