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DeutschEsprit Calme: Tranquil Transformation Online
“Excellent communication (it’s more important than one might think). Good listening skills to understand the situation. Tailored proposals and execution as promised for a reasonable fee. AllInFactory is a serious company with dedicated professional participants. Three things were important to me: professionalism, engagement, human business relationship, execution, and price… deal concluded.”
Paul Emmanuel Renault | Founder & CEO
Client
Esprit Calme
Country
France
Year
2023
About Esprit Calme
Esprit Calme is a website offering yoga retreats and workshops for yoga enthusiasts.
Challenges and goals:
Our primary goal was to modernise the website to enhance user experience, boost the brand, and improve overall website functionality, making the sales funnels simpler and more intuitive. A significant challenge was maintaining excellent SEO while revamping the website.
Our solution
Impact & Results:
The overhaul transformed the user experience, making the website more attractive and simplifying the reservation process. We managed to preserve strong SEO positioning, which is expected to improve further now that the website’s performance is optimised.
The reasons why
The challenge with Esprit Calme was to do a lot with a little. We proposed a small redesign of the logo to adapt it to new trends and technologies, more versatile and modern. With the renewed identity, we made specific adjustments to the website to improve the user experience through clearer CTAs, a more intuitive structure, clean and attractive styles and mega menus that enrich navigation.
