Revitalizing Kit Voyages: Elevating Travel Experiences

A top-notch and well-optimized site delivered in record time. Great follow-up from Chloé and Kamila with recommendations that are always very relevant. I recommend!

Tiphaine Heem | President


Kit Voyages





About Kit Voyages

Kit Voyages is a travel group dedicated to providing travel experiences for both BtoB and BtoC clients.

Challenges and goals:

The aim of our collaboration was to make a revamp of their website to better fit their premium brand positioning – a chic, elegant group with tailor-made travel offers for both BtoB, BtoC.

Our Solution

Brand Identity

Focused on modernizing the visual elements to align with the premium brand positioning, including a logo update for enhanced brand recognition.

UI/UX Revamp

Enhanced the website’s user interface and experience, incorporating modern digital tools such as Google Analytics, Google Search Console (GSC), a responsive chatbot, and Calendly integration for an intuitive, user-friendly navigation.

On-Page SEO Optimization

Improved site rankings and visibility with comprehensive SEO strategies, including keyword research, competitor analysis, optimization of Hn tags, content enrichment, and SEO-friendly URL structuring.

Impact & Results:

All-In Factory boosted Kit Voyages’ online presence and engagement, offering a polished and accessible platform for both BtoB and BtoC clients.

Color Palette

The previous Kit Voyages logo had too many colours, gradients with shadows and transparencies. All this made the logo not very versatile, and made it difficult to define a clear colour palette. That’s why we decided to shorten it to a more defined range of colours, keeping the essence but modernising and making the new image more functional.

The reasons why

From the simplification of the logo we were clear about the direction to take: a simple website, but visually powerful. A functional website that would be a journey for the user through each element, all planned to be a unique experience, like Kit Voyages’ trips. Focusing on the puzzle pieces that make up the logo, we worked on each image and each shape to achieve movement, dynamism and smooth navigation.

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