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DeutschSpares in Motion – Brand Strategy & Identity Refresh
Working with the All-In Factory agency on our rebranding project was a great experience. The agency brought a perfect mix of creativity, structure, and agility to the table. They are well-organized, delivering fast and effective solutions, and truly understood our goals. We are happy with the results and ready for future partnerships for our next communication projects. Highly recommend.
Marcella Mello – Marketing Director, Spares in Motion
Client
Spares in Motion
Country
Netherlands
Year
2025
About the Project
Spares in Motion is a global wind energy supplier focused on spare parts, procurement, and refurbishment. The company approached us to modernise its brand while maintaining the trust and recognition built over a decade in the sector.
Challenges and goals:
The brand needed to evolve—visually and strategically—without losing its identity. The goal was to align the messaging with new services, highlight the company’s leadership in sustainability, and deliver a full set of brand tools usable across departments and platforms.
Our Solution
Impact & Results:
Spares in Motion now has a refreshed identity that reflects its position as a global player in circular energy solutions. The updated brand is future-proof, cohesive, and aligned with the company’s mission to support smarter, more sustainable operations across the wind sector.
The reasons why
The redesigned identity for Spares in Motion effectively blends precision, sustainability, and motion—three core elements of its brand. The new logo refines the original by introducing a simplified turbine symbol that communicates movement and clean energy, while the geometric construction behind it highlights engineering accuracy. The typographic system smartly contrasts bold and light weights to emphasize reliability (“SPARES”) and dynamism (“IN MOTION”), supported by a vibrant electric blue that conveys energy and trust. Together, these choices create a clean, modern, and technically sound visual expression aligned with the renewable energy sector.
The visual system extends seamlessly across applications—from business cards to fleet livery—employing sharp angles, modular layouts, and strategic color blocking to convey momentum and clarity. Whether applied to digital platforms or physical assets, the identity remains scalable and instantly recognizable. Human imagery and environmental context further ground the brand in its mission to empower a renewable future, striking a balance between professional dependability and purpose-driven innovation.
