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DeutschReondeu – E-Commerce Development for Sustainable Urban Fashion
About the Project
Reondeu is a Madrid-based fashion brand specialising in sustainable, urban-style clothing for a young audience (17–30). The goal was to design and develop a bespoke e-commerce platform that reflects the brand’s identity while optimising for conversions, mobile usage, and SEO.
Client
Reondeu
Country
Spain
Year
2025
Challenges and goals:
The website needed to convey the brand’s eco-conscious, urban style while ensuring an intuitive shopping experience for a mobile-first audience. Objectives included distinctive Brand Identity, high-performance E-Commerce Development, multilingual support, and an effective SEO Strategy to reach national and international customers.
Our Solution
Impact & Results:
The new e-commerce store captures Reondeu’s urban, sustainable personality while delivering a fast, mobile-friendly, and conversion-driven shopping experience. The brand is now well-positioned to grow in the Spanish and European fashion markets.
The reasons why
Reondeu is an urban clothing brand that seeks to convey authenticity and belonging to street culture. The visual identity design was built from a dynamic and fluid logo inspired by the stroke of graffiti, reinforced with a minimalist black and white palette that highlights the strength of the message and maintains versatility in any medium. The brand is applied consistently across accessories, garments and urban environments, integrating naturally into the visual language of its target audience.
In the digital experience, the website was designed under a mobile-first approach with a minimalist aesthetic and direct messages, where typography, photography and graphic resources generate a clear and aspirational narrative: “more than a clothing brand, a form of urban identity”. The union between branding and UX/UI ensures coherence at all points of contact, building a solid, recognisable brand aligned with the values of originality and authenticity that define REONDEU.
