English
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DeutschRécif’All – Rebranding & PrestaShop Revamp
About the Project
Récif’All is a Swiss retailer specialising in aquarium products, equipment, and marine supplies. They approached us to modernise their brand identity and overhaul their PrestaShop platform, which had become unstable and difficult to maintain. The project aimed to create a fresh, professional look and a smooth e-commerce experience optimised for both SEO and performance.
Client
Récif’All
Country
Switzerland
Year
2025
Challenges and goals:
The main challenge was working with an outdated PrestaShop version that was buggy and time-consuming to update. The site needed to be stabilised and restructured without losing existing data, while introducing a new brand identity. Goals included improved usability, modernised design, enhanced SEO visibility, and better long-term performance.
Our Solution
Impact & Results:
Récif’All now has a revitalised brand identity and a stable, modern e-commerce platform. The PrestaShop migration reduced maintenance headaches, the new UX improved customer experience, and the SEO foundations increased visibility in the Swiss market.
The reasons why
Récif’All’s redesign reinforces its identity as a marine aquarium specialist in Switzerland, combining fresh, organic branding with a clear and immersive web experience. The logo with flowing typography and the tropical fish convey closeness and specialisation, while the palette of blues and yellows reflects marine life and creates visual contrast. The biomorphic shapes evoke coral and movement, creating a coherent visual narrative that connects emotionally with reef lovers.
The ecommerce website offers a modern, responsive experience, with clear visual hierarchy and immersive photography that inspires confidence and aspiration. Brand consistency extends to merchandising, networks and mobile apps, building community and differentiation from competitors. Overall, the design not only enhances aesthetics, but elevates Récif’All’s positioning as a premium benchmark in its sector, creating a memorable and aspirational experience for its customers.
