Innovative Co-Branding Concepts for a Premium Italian Coffee

About the project

The project focused on enhancing the visibility of a premium Italian coffee brand within two high-profile Parisian restaurants. The challenge was to elevate the coffee’s brand presence while respecting and complementing the unique identity of each establishment.

Client

Premium Italian Coffee

Country

France

Year

2024

Challenges and goals:

The main challenge was striking a balance between highlighting the coffee brand’s premium identity and preserving the restaurants’ individual character. The objective was to create original, visually impactful concepts that blended both identities seamlessly.

Solution

Brand Identity Evaluation

We evaluated the coffee brand’s identity alongside the restaurant’s positioning to identify opportunities for unique and effective co-branding solutions.

Creative Concept Development

We developed two unique concepts: one focusing on sensory experiences through artistic and nature-inspired themes, and another blending French-Italian cultural elements.

Marketing Materials

Our proposals included, among others, a pairing menu, branded coasters, artistic posters, and a 3D animal-themed installation, all designed to highlight the coffee brand in a creative and engaging way.

Impact & Results:

The proposed concepts were praised for their creativity and originality, effectively balancing the coffee brand’s visibility with the restaurants’ identities.

The reasons why

The main theme here revolves around combining Italian and French identities through visual, textual, and interactive elements, reflecting how the coffee brings a piece of Italy to France with each sip. We can lean into the charm of both cultures, creating a dialogue between French sophistication and Italian passion.


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