A/tout Théâtre – Landing Page & Google Ads Strategy

About A/tout Théâtre

A/tout Théâtre is a Paris-based company that enhances workplace dynamics through bespoke theatrical interventions. They offer a range of services from team building and training to corporate event animations and audiovisual productions, leveraging the power of theatre to address the evolving needs of today’s workforce.

Client

ATOUT THÉÂTRE

Country

France

Year

2024

Challenges and goals:

The primary challenge for A/tout Théâtre was to design an efficient landing page that resonated with their unique theatrical services. Through continuous monthly optimisations, we significantly enhanced its effectiveness, leading to a notable increase in conversions.

Our Solution

Landing Page Creation

We developed and refined a highly optimised landing page that effectively mirrored A/tout Théâtre’s key messaging and service offerings. This page was meticulously crafted to engage visitors, with compelling content, clear calls to action, and direct communication links such as phone and form fills for immediate contact.

Google Ads Campaign Setup

Our approach included creating targeted ad groups that aligned with A/tout Théâtre’s diverse service categories. We focused on maximising the click-through rate (CTR) with engaging ad copy and strategic keyword usage, ensuring the ads reached the most relevant audiences.

Tracking and Optimisation

We implemented tracking mechanisms using Google Analytics to accurately measure all conversion activities, such as phone calls and form submissions. This data allowed us to refine and optimise the campaign continuously, ensuring optimal performance and lead generation.


Impact & Results:

0

more conversions

0

bigger CTR


After rigorous daily optimisation and A/B testing of both landing pages and campaigns, the campaign now consistently delivers qualified leads, enhancing brand visibility and generating substantial results.


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