Financial Software for Real Estate Promoters

About the Project

A Spanish company offering a range of real estate services, including property valuations and market analysis, sought to develop a powerful financial software solution to streamline market research for real estate promoters.

Client

Real Estate Start-up

Country

Spain

Year

2024

Challenges and goals:

The goal was to create a software solution that automated market research processes for real estate promoters, handling vast amounts of data and complex calculations. The key challenge was achieving this within a tight deadline of just a few months.

Solution

Brand Identity

We created a distinctive and modernised brand identity to align with the innovative nature of the financial software.

UI/UX Design

An intuitive and user-friendly interface was designed, covering the entire process of market research creation, customised report generation, and data analysis.

Web App Development

The financial software was developed to automate market research tasks, process large data volumes, and execute complex calculations efficiently.

Content Creation

Engaging content was created to communicate the software’s features and capabilities effectively to the target audience.

Web Development

A new WordPress website was developed, optimised for conversions and lead generation, with features such as a Calendly form for seamless appointment scheduling.

SEO Strategy

The website was optimised to enhance visibility on search engines, attracting more organic traffic.

Impact & Results:

The project resulted in a highly efficient financial software solution that streamlined market research for real estate promoters. The client appreciated the premium quality of the software, refreshed branding, and user-friendly website, all delivered on time.

The reasons why

The design of the real estate web app prioritises a clean and modern aesthetic, employing a predominantly white background with accents of yellow and black to direct user attention. The layout is well-organised, with a left-hand navigation bar featuring easily recognisable icons and text labels, ensuring intuitive navigation. Key information, such as user profiles and property details, is prominently displayed, utilising ample white space to enhance readability and minimise cognitive load. A light grey background for content sections subtly differentiates them from the navigation and header areas, establishing a visual hierarchy that aids user orientation.

Overall, the design choices emphasise clarity, ease of use, and a professional appearance, fitting for a real estate platform that aims to provide detailed property and market information to its users.


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