English
Français
DeutschCosynex: A Portfolio Showcase of Crafting a Global Recruitment Identity
“Great Service and professional way of working. Offered full service for my website creation and advises regarding my business goals. Thanks guys!”
Alex Braunagel | Managing Partner
Client
Country
Switzerland
Year
2023
About Cosynex
Cosynex is not merely a recruitment agency; it’s a catalyst for career growth in the specialized sectors of IT and Finance. With a unique approach that transcends skill matching to include vision alignment, we were tasked with creating a digital identity as distinctive and effective as the agency itself.
Challenges and goals:
Cosynex sought to harmonize disparate elements into a single cohesive digital identity. The ambition extended from seamless user experience design and compelling brand identity to linguistically targeted content and strategic SEO. The aim was to forge a digital presence that would resonate on an international scale and establish Cosynex as a global player in the recruitment sector.
Our Solution
Impact & Results:
Our efforts have repositioned Cosynex as a distinguished player in the recruitment industry. The newly designed UI/UX elevated the user experience, while our brand identity efforts increased brand recognition. Targeted keyword research and On-Page SEO Optimisation amplified online reach, setting the stage for Cosynex to connect with a diverse and global clientele effectively.
Color Palette
Colour is as important as symbols, it is key to creating identity and makes the brand unique. For Cosynex we created a cool palette that goes from light blue to deep purple, and also a gradient that combines these two aspects.
#191477
#00C4FF
#5200B7 – #00C4FF
#5200B7
The reasons why
With Cosynex the challenge was to find an identity that communicated both professionalism and the idea of connection between two parties. The solution was both in the typographic construction and in the semantic reinforcement, achieving a simple, powerful and conceptual brand. This identity would then be transferred to the rest of the pieces such as business cards, CV templates, presentations, social networks and, of course, their website.
