Retraite Plus: Improving Search Engine Visibility and Engagement
About the client
Retraite Plus is an online platform for older people to find retirement information and services.
Client
Country
Year
2022
Challenges and goals:
The challenges included implementing a successful web optimization strategy for better user engagement. Developing market positioning strategies for Italy and Spain involved understanding local preferences. Standout search engine visibility required detailed SERP competition analysis. Staying relevant in the retirement sector demanded constant trends analysis. Crafting persuasive yet informative content and addressing user concerns were essential for optimized commercial pages and blog articles.